1:1 Decision Partner
Biweekly · 6-month minimum
For individual senior leaders. Live decision structuring, biweekly. Light async access between sessions.
← backLeadership coaching
Coaching for senior product and engineering leaders. Live decision work, not reflective coaching.
I work with VPs of Engineering, Directors of Product, founders, and senior leadership teams carrying decisions they can't delegate. The work is the actual call you're structuring, not generic frameworks. 100+ senior leaders coached. UK-based.
Who this is for
Senior product and engineering leaders carrying high-stakes decisions during the AI transition. Director-to-VP level at scaleups (£20M-200M revenue) and public-sector institutions (NHS, Department for Education, EY-style enterprise).
The shape of the call I help with: a senior leader has a decision they can't delegate, no peer in the org chart who's carried it before, and the AI acceleration of their team is making it harder, not easier, to choose what matters.
What makes this different
Most exec coaching is reflective work. You talk through challenges, surface patterns, build self-awareness. I do that too. But the bulk of what we do is live decision work. We take the actual call you're carrying and structure it. Trade-offs, framing, second-order effects.
Most coaches make you feel clearer. I make the decision clearer.
Why an operator coach beats a generalist coach
Senior buyers tell me the same thing on discovery calls: most coaches don't know their world. Internal coaches see the same problems through the same lens. HR is built for the calls everyone makes.
I sit outside the org chart, and I've sat in your seat. 10+ years building AI products. Director of Product at HomeX through their $90M Series A. SLT-level work at NHS England Bookings & Referrals, Department for Education's Teacher Services, and EY's Tax & Law partners. For the highest-stakes calls, that lens matters.
The three modes
SLT Coaching
3 to 6 months · org-funded
For senior leadership teams. Group sessions and 1:1s. Decision protocols, not workshops. Live intervention on real decisions.
Fractional AI Partner
Monthly retainer · org-funded
For organisations on AI adoption. Hands-on work alongside your team. Audit, opportunity map, kill list, prioritised bets, narrative for the board.
Pick the mode that fits the call. The discovery call sorts which. Detailed comparison →
What changes after working together
- Decisions move faster, with less re-litigation.
- Trade-offs clearer at the moment of choice.
- Less internal noise in high-pressure moments.
- Your team feels the alignment because it shows up in how you commit.
- Specific AI bets named, justified, defended to the board.
What this isn't
- Cheerleading.
- Generic productivity advice.
- An AI strategy intensive (that's a separate offer at aiimpactsystem.com).
- Therapy. If you're looking for that, a clinical practitioner is the right call.
- For leaders below Senior IC level. You should be carrying real decisions, not learning the basics.
The first conversation
30 minutes. Cal.com booking. Free. Bring the actual call you're carrying. We work it live. You leave with the trade-offs sharper. If we're not a fit, I'll point you to someone who is.
Take the 5-min Decision Throughput Diagnostic first.
Before the call, find your archetype. Mover, Builder, Reader, or Anchor. Five questions. No email required. Brings useful framing to the conversation.